The Digital Marketing Course is designed to help learners master the art of SEO, PPC, Social Media Marketing, Google Ads, and Performance Marketing to drive traffic, generate leads, and build brand awareness. This course covers essential strategies, tools, and techniques to enhance brand visibility, increase engagement using platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, and more.
🔴 Course Aim:
This course aims to provide a comprehensive understanding of social media platforms, helping learners develop effective marketing strategies to grow businesses, personal brands, and online communities. Students will gain hands-on experience in creating engaging content, running ads, and analyzing performance metrics.
🔴 What You Get After Joining Us:
Unlock a world of knowledge with our Premium Study Materials, Carefully Designed to Enhance your Learning Experience.
🎒 Student Kit: A High-Quality Bag Packed with Essential Learning Resources.
✏️ Stationery Kit: Includes Copy, Pen, Pencil, Scale, Eraser, Cutter, and a Stationery Pouch.
✅ Comprehensive Book Collection, Covering:
📖 Digital Marketing Book: Master Online Branding, Advertising & Audience Engagement
📱 Android Application: Access Study Materials Anytime, Anywhere for Seamless Learning on the go.
🏆Certification & Recognition: Upon Course Completion, Receive a Certificate & Marksheet, Beautifully Presented in a Premium Certificate Folder.
🔴 Course Module:
✅ Module 1- Social Media Marketing & Advertising:
✔ What is Social Media Marketing?
✔ Importance of Social Media Marketing in Today’s Digital World
✔ Evolution of Social Media Platforms
✔ Benefits for Individuals, Businesses & Brands
✔ Understanding the Social Media Marketing Funnel
✔ Major Social Media Platforms:
• Google: Ads, Campaign Setup & Management
• Facebook: Pages, Groups, Ads
• Instagram: Content Types, Reels, Stories, Insights
• YouTube: Channel Growth, Video SEO, Monetization
• LinkedIn: Professional Branding, Networking & B2B Marketing
• Twitter (X): Tweets, Trends, Hashtags & Engagement
• Pinterest: Visual Content Marketing
• Snapchat, Threads & Emerging Platforms
✔ Latest Social Media Trends
✔ AI in Social Media
✔ Branding & Positioning Strategies for Social Media
✔ Social Media Optimization (SMO) for Branding & Engagement
✔ Google Ads & Facebook Ads: Campaign Setup & Management
✔ Email Marketing Integration with Social Media
✅ Module 2- Digital Marketing & SEO Mastery:
✔ Introduction to Digital Marketing & Its Importance
✔ SEO Fundamentals (On-Page & Off-Page SEO)
✔ Keyword Research & SEO Tools
✔ Website Optimization for Search Engines
✔ Technical SEO & Link Building Strategies
✅ Module 3- Content Creation, Engagement & Growth Strategies:
✔ Creating a Content Marketing Plan
✔ Crafting Engaging Social Media Posts (Text, Image, Video)
✔ Social Media Scheduling & Automation Tools
✔ Graphic Designing for Social Media (Canva, Adobe Express, etc.)
✔ Organic Growth Techniques
• Building a Community
• Posting Consistently
• Audience Targeting
• Using Hashtags Effectively
• Engaging with Followers
• Influencer Marketing & Collaboration Strategies
✔ YouTube Growth & Video Marketing
✅ Module 4- PPC, Performance Marketing & Monetization:
✔ Pay-Per-Click (PPC) Advertising
✔ Paid Advertising & Promotions
• Facebook & Instagram Ads (Meta Ads Manager)
• Ad Objectives, Budgets, and Targeting
• YouTube Ads (Google Ads Integration)
• A/B Testing and Ad Performance
• ROI & Cost Analysis
✔ Analytics and Performance Tracking
• Understanding Social Media Metrics
• Using Platform Analytics Tools
• Google Analytics Integration
• KPIs for Campaign Success
• Making Data-Driven Decisions
✔ Social Media Monetization & Freelancing Opportunities
✅ Module 5- Building Personal & Business Brand and Career Opportunities:
✔ Crafting Your Online Identity
✔ Storytelling and Brand Voice
✔ Maintaining a Consistent Presence
✔ Reputation Management
✔ Engaging with Followers Authentically
✔ Building Your Portfolio / Starting Your Agency
✔ Tools Every Marketer Should Know
✅ Module 6- Practical Assignments, Interview Tips & Career Guidance:
✔ Create a 7-Day Social Media Plan
✔ Analyze a Brand’s Social Media Strategy
✔ Run a Mock Campaign
✔ Design a Content Calendar
✔ Present Your Social Media Portfolio
✔ Resume & LinkedIn Optimization
✔ Freelancing and Remote Work Opportunities
✔ Freelance Profile Setup (Fiverr/Upwork)
✔ Internships, Jobs & Entrepreneur Pathways
✔ Mock Interview Q&A
🔴 Assessment & Certification:
✅ Module-wise assignments & practical projects
✅ Live campaign creation & performance tracking
✅ SEO & PPC strategy implementation
✅ Social media optimization & ad performance tracking
✅ Final project & certification upon course completion
🔴 Benefits of Taking this Course:
✔ Master SEO, Google Ads, LinkedIn, Facebook, Twitter & YouTube Marketing
✔ Learn PPC & organic marketing strategies for high ROI ad campaigns
✔ Develop graphic designing skills for social media content & storytelling
✔ Understand social media algorithms & audience engagement techniques
✔ Understand influencer marketing & brand collaborations
✔ Gain expertise in social media analytics & performance tracking
✔ Build a career in digital marketing & online branding
🔴 Benefits After Completing the Course:
🎯 100% Job Assurance: Secure your future with guaranteed job opportunities.
🎯 Online Student Registration Verification: Easily verify your enrollment online.
🎯 Online Student Certificate Verification: Authenticate your certification anytime, anywhere.
🎯 Job Visibility on our Website for Students: Get noticed by potential employers through our platform.
🔴 Who Should Enroll?:
✔ Business Owners & Entrepreneurs looking to scale online
✔ Digital Marketing Professionals, Freelancers & Social Media Managers
✔ Social Media Managers & Content Creators
✔ Students & Job Seekers in the Digital Marketing Field
✔ Anyone interested in SEO, PPC, SMM & Performance Marketing
🔴 Career Scope for Digital Marketing Course's Students:
Social Media Manager, Digital Marketing Specialist , Social Media Strategis, SEO Specialist, Content Marketing Specialist, Google Ads Specialist, Facebook Ads Expert, PPC Campaign Manager, Content Creator (Social Media & Blogs), YouTube Marketing Specialist, Affiliate Marketer, Lead Generation Specialist, Social Media Agency Owner & Etc.
